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| Why Consumers Turn To Alternative Medicine |
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| Medical News - Complementary and Alternative Medicine | |||
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Alternative health remedies are increasingly important in the health care marketplace. A new study in the Journal of Consumer Research explores how consumers choose among the many available remedies. "Examples of the wide array of health remedy options available to consumers include drugs, supplements, acupuncture, massage therapy, Ayurveda, and Traditional Chinese Medicine (to name a few)... Read more: Complementary Medicine / Alternative Medicine News From Medical News Today
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